How to get your team to support the mission, vision and strategy

Only when a team can clearly formulate its contribution to the objectives of the organization, will the change you want to realize be successful.

A lot of attention has been paid to the creation of missions, visions and strategies in recent years. After all, it is crucial to get the noses in the same direction as an organization. So at first sight this is a positive evolution. But with the anchoring it often goes wrong, And that's a shame.


A swirling presentation, posters on which the new values are shared, a list of KPIs per team and per person ... we all know it. But just this kind of one-way communication is not enough anymore today. Knowing a vision is something else than acting on it. Only when a team can clearly formulate its contribution to the objectives of the organization, how it creates added value and what it has to do for it, the change that you want to realize with your organization will become a success.


We start with a workshop for each team. These workshops are facilitated by us, but also a team of internal facilitators can be trained to realize the cascade.
We certainly will not develop a separate strategy for each team, on the contrary. The goal is that each team thinks about its task and functioning from the corporate vision and what it can do to contribute optimally. With every step, a thorough check is made to ensure that the team vision is still in line with the corporate story.

1. Corporate mission, vision & strategy

Before we can leave, we take a close look at the corporate vision and strategy with the entire team. After all, it must be thoroughly known and understood before you can think about your own role. This part can also be facilitated online by informing people in advance via video and blogs.

Through the teach-back system the team members explain each other the different parts. Any ambiguities are clarified by an internal manager. 

2. Team mission

Now the corporate vision is known by everyone, we focus on the team. First we determine the mission of the team within the objectives of the organization. We do this through BEDENK's Beehive method (see image below). Initially, the five building blocks of the mission are diverted. In the second instance a team mission statement is formulated with these puzzle pieces.

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 BEDENK's Beehive tool

3. Team Vision

Then we focus on the vision: What are the challenges? What are the long-term goals? And what is the direction in which the team will have to evolve in order to function even better in the future? This is done on the basis of the three-part Vision Canvas, a phased process in which one first diverges, makes choices and finally formulates a 'team vision statement'.

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Bedenk's Vision Posters

4. Team Strategy

Once the mission and vision of the team are established, we distill the strategic pillars. What will they focus on in the coming year? Quantified targets are set for each of the pillars (KPIs).

Finally, there will be brainstorming about the strategic scenarios to achieve the objectives. The result of this is a concrete action plan. We do this, among other things, with our Hexaconector.

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BEDENK's Hexaconnector

5. Team Follow-up

Finally, we work together with the team to follow up the projects and actions in a good way, so that the focus on the new strategy is translated into daily operations.

We do this on the basis of BEDENK's TeamStreamer, a visual management board that helps to continuously and flexibly monitor strategic projects and processes. This way every employee is encouraged to collaborate creatively on every improvement step and working on the new strategy becomes part of the daily process.

The structure of the visual system then determines the follow-up meeting process, enabling quick and efficient meetings and the focus on content and results.

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TeamStreamer guarantees a simple follow-up of the strategic projects.

We all call this the 'orientation phase' of the creative organization. And the crucial word here is: creating support. Do you also want to get the noses in the same direction with regard to the mission, vision and strategy of your own organization. Contact us for a no-obligation appointment.

Contact us!

Curious about the creative possibilities in your organisation? Or are you facing a challenge and do you need our help? Please contact us, we like to come over for coffee!